When I first started in advertising, I remember saying to a colleague, “This is so much fun, I can’t believe they pay me to do this.” Sixteen years later, I’m a little wiser, but I still enjoy it just as much!
I have been fortunate enough to work with clients that enjoy what they do as well, so it has been rewarding to collaborate on projects. After all, if you don’t enjoy what you do, the day-to-day routines can be too much like work. I currently produce a hospital’s custom publication, as well as identity programs, collateral marketing materials and advertising for small businesses.
How I Got Here
My first taste for the advertising world was while I was a student at Indiana University. It came when I interned at PriceWeber Marketing Communications. While there, I worked on print pieces for clients such as Brown Forman Beverages Worldwide, Brown & Williamson Tobacco Corp, International Truck & Engine Corp., etc. After a second internship at Virginia Tech’s Department of University Relations and graduating from Virginia Tech in 1992, I began freelancing at advertising agencies where I worked on marketing pieces for their clients.
In 1993, I started at Bond Publishing as assistant art director, developing and coordinating ads for all of the advertisers in magazines that ran approximately 240 pages. I oversaw the printing at press checks (which are not as glamorous as they may sound!) and designed new magazines.
After being promoted to art director, I managed and produced multiple large publications for the healthcare and real estate industries. That included concepting, coordinating and directing photo shoots; creating new custom magazine designs; interviewing and hiring designers; and training account executives in the production aspect of the industry.
As with most jobs, with experience comes added responsibility. So, in 1998, I became the creative director, overseeing the design team and the production of all publications. This all happened as the company was sold and became Signature Publishing. After research and redesign, my focus became the 12 quarterly hospital wrap and core publications.
After leaving Signature in 2004, I formed my own business, Kristin Erb Design, where I continued to produce two quarterly hospital magazines. In addition, I worked on branding projects for local businesses—which brings us to today.
Blend Media Boutique
I developed blend media boutique in 2008. It has been rewarding to finally develop my own brand, especially since I had helped so many other businesses develop theirs! Do you have a passion for what you do? Do you have marketing projects on the horizon? I’d love the opportunity to help. And together, we’ll probably have some fun along the way.