Magazines tell a story like no other medium…Most trusted media source…Space to develop your story in an engaging way through words and pictures…Perceived as highly valuable.
Thinking about Producing a Magazine? You should!
They sell. Studies show that allocating more money to magazines in the media mix improves marketing and advertising return on investment across a broad range of product categories. Magazines help cut the clutter and reach people at a time and place when they are receptive.
They yield results. Magazine advertising spurs readers’ actions—from changing their opinions to making actual purchases.
They’re compelling. Ninety percent of readers pay complete attention when reading magazines. When compared to other media, magazines elicit the lowest level of multi-tasking. Its message is not viewed as an intrusion, unlike TV or radio ads.
They’re targeted. Direct mailing magazine allows you to choose the demographics that are important to you.
They’re credible. Consumers trust and believe magazine content more than information in other media.
It’s the definitive medium. One out of every 10 consumers are trendsetters, and they typically turn to magazines for advice and recommendations for their planned purchases.
They’re lasting. Because of their pleasing look, magazines are not quickly discarded. Consumers often refer back to them repeatedly, thus giving advertisers and sponsors the opportunity for numerous exposures.
The main reasons hospitals use magazines?
- To communicate information on new developments and wellness, as well as services and programs available to the community
- To recruit and retain physicians
- To facilitate fund raising efforts and capital campaigns
- To reinforce existing patient referral patterns